AI as the engine, people in the driver’s seat.
AI and software should be the engine of your business, and people should sit in the driver’s seat. Blue Fender helps businesses make that real.
02Our mission
To help businesses become AI and software native.
Being AI and software native means they are part of how the business works, not something added on at the end. It means getting the most out of both.
03What it means
Make AI the engine. Keep people in charge.
The engine
AI and software do the heavy lifting: the repetitive, routine and slow parts of the work.
People in the driver’s seat
People set the direction, approve the decisions that matter, and can see what was done and why.
The most out of both
We do not add AI for its own sake. We build around how your business works, so every part earns its place.
04How we make it real
Three things we hold to.
Our own software
Our AI services run on Blackbird.
Blackbird is the software Blue Fender builds. It holds your information, does the AI work, asks for your approval and keeps a record of everything it does.
Written limits
AI works inside limits you can read.
Every service starts with a written scope: what the AI may do, what it may not, and which decisions stay with you.
People decide
A person reviews every result.
AI does the heavy lifting. A person decides what is good enough to ship, and you can always see what was done and why.
05Who is behind it
Alberto Corona
Founder · Mexico
For the past five years I have been lucky to work with some of the best people in the AI business. I specialize in delivering AI projects, from behind-the-scenes work at top human data firms that train and benchmark AI models to AI-native software.
I am passionate about my work, and I care about doing it well.
Today Blue Fender is led by one person, so when you book a call, you talk to the person accountable for the work.
06Book a call
Let’s talk about what you are building.
Bring an idea, a rough plan or a product that needs more care. We reply within one business day to lock in your 30 minutes.